Make a Difference With 2040 Digital
2040 Digital Is Celebrating It’s 11th Anniversary
Thank you to our clients, subscribers and readers for your confidence, trust and support over the past 11 years.
We look forward to many more years guiding, informing and advising organizations and individuals on their transformation path.
Who We Are?
2040 Digital is a full-service strategic solutions firm that helps you navigate today’s complex, constantly-evolving digital business environment. We are specialists in not-for-profits, B2B publishers, B2C publishers, associations, government and businesses in general.
Everything we do is geared to transforming your organization and fulfilling its potential in a dynamic and ever increasingly digital world.
We work with you to build a relevant narrative that singles you out in your market and target market sectors.
We are your partner in strengthening your brand, developing a sustainable business strategy, growing your revenues and engaging your key stakeholders.
Our work is based on trust, built on authenticity and powered through collaboration.
Digital environments are changing by the minute. It’s a dynamic, often confusing picture.
2040 Digital brings together the digital, analytical, technical, creative, and business assets that your organization needs to:
How We Work
There isn’t anything we do at 2040 Digital that is cookie cutter. We deliver powerful results, with solutions, strategies, and recommendations that are matched to your business, market, and customers. Learn More>
Current Issue of 2040's Ideas and Innovations Newsletter
The AI Double-Edged Sword: A Professional Identity Problem
Issue 232, October 2, 2025
As artificial intelligence rapidly matures across industries, what does this mean for human intelligence, decision-making, and professional expertise? How do professionals understand how AI is shifting and how it influences their professional identity? How do individual leaders redefine and transition themselves to the new reality?
Nearly a year ago, we wrote Will AI Replace You? Our intent was to spark a conversation among professionals to explore how the human mind will remain critical and has a central role to play. A year in technology terms, particularly as related to AI, is a long time. During that period, time is accelerated. Organizations have urgency to cut through the hype and determine how they can leverage AI for their business. At the same time, many professionals are immersing in AI and experimenting with it as personal counselors, professional coaches and writing partners.
AI, among so many other things, has created a double-edged sword, resulting in a new professional identity problem. Our conversation today is to provide the context and structure to help you consider how to evolve professionally and help your organization recognize the importance of the human factor in considering AI.
Get “The Truth about Transformation”
The 2040 construct to change and transformation. What’s the biggest reason organizations fail? They don’t honor, respect, and acknowledge the human factor. We have compiled a playbook for organizations of all sizes to consider all the elements that comprise change and we have included some provocative case studies that illustrate how transformation can quickly derail.