Make a Difference With 2040 Digital
2040 Digital Is Celebrating It’s 11th Anniversary
Thank you to our clients, subscribers and readers for your confidence, trust and support over the past 11 years.
We look forward to many more years guiding, informing and advising organizations and individuals on their transformation path.
Who We Are?
2040 Digital is a full-service strategic solutions firm that helps you navigate today’s complex, constantly-evolving digital business environment. We are specialists in not-for-profits, B2B publishers, B2C publishers, associations, government and businesses in general.
Everything we do is geared to transforming your organization and fulfilling its potential in a dynamic and ever increasingly digital world.
We work with you to build a relevant narrative that singles you out in your market and target market sectors.
We are your partner in strengthening your brand, developing a sustainable business strategy, growing your revenues and engaging your key stakeholders.
Our work is based on trust, built on authenticity and powered through collaboration.
Digital environments are changing by the minute. It’s a dynamic, often confusing picture.
2040 Digital brings together the digital, analytical, technical, creative, and business assets that your organization needs to:
How We Work
There isn’t anything we do at 2040 Digital that is cookie cutter. We deliver powerful results, with solutions, strategies, and recommendations that are matched to your business, market, and customers. Learn More>
Current Issue of 2040's Ideas and Innovations Newsletter
From Boss to Coach: A Strategy for Executive Burnout
Issue 229, September 11, 2025
As we kick off the Fall 2025 sports season, it’s an opportune moment to examine a fundamental shift that can help lighten leaders’ burnout: pivoting from boss to coach. Successful athletic coaches don’t play every position themselves – instead, they develop each player’s individual skills to strengthen the team overall. Similarly, leaders can’t know everything, but they can empower others to contribute their expertise to collective success.
We have discussed executive burnout and mental overload; we explored how today’s leaders are drowning in an expanding scope of responsibilities and a myriad of daily micro-decisions. The statistics on today’s managerial challenges are sobering. Managers now oversee 15 direct reports compared to just five in 2017, while simultaneously juggling interdisciplinary teams and projects, and keeping up with rapid technological change and near constant decision-making demands. As organizations downsize and remove middle layers, the leaders who remain are faced with unexpected outcomes and situations they aren’t often trained for.
Coaching, not bossing, isn’t just another leadership trend—it can be a survival strategy for overwhelmed executives and an effective way to better distribute the mental and cognitive load that’s crushing our modern leaders.
Get “The Truth about Transformation”
The 2040 construct to change and transformation. What’s the biggest reason organizations fail? They don’t honor, respect, and acknowledge the human factor. We have compiled a playbook for organizations of all sizes to consider all the elements that comprise change and we have included some provocative case studies that illustrate how transformation can quickly derail.